When we're in a new place, we've all wondered where the bathroom is. And the automatic answer that comes to mind is: "Down the hall to your right". But this isn’t always the case. In fact, most of the time, to know where the bathroom is, we have to ask again or go and find it ourselves. This seems like a good analogy for a space where I can only give you some coordinates.

The way to it, however, you will have to discover yourself. My role is only to channel different ways of seeing and explaining how we function. I present them to you and raise questions so you can find your own answers or at the very least, start to go out and look for them.

the golden circle

The Simon's Sinek Golden Circle it's not exactly a novelty, it's been around for a while.

It's old, but it doesn't get old. 

It clearly explains that the way to do it it's inside out, not otherwise.
Start with the WHY, and the HOW and the WHAT will

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